Improve Your Retail Sales with Store Signage

If you are looking to increase your sale, try these tactics by using store signage to attract customers to your retail store.

Clean and Fresh

Having an outdoor signage that’s clean, fresh and up-to-date is important. If your sign lights up check to see that it’s working properly. Nothing turns potential customers off like a burned-out sign. It sends a signal that the owners simply don’t care.


How does your store’s sign read from a distance? If your location has been up and running for a while, you may not have paid attention to how new businesses opening up nearby can steal the thunder from a sign that used to grab all the attention. Drive and walk by your location from all angles. Does your sign stand out from a distance, or do customers have to get right next to it to see it? By that point, it’s too late and they’ve already driven by.


Make sure that your sign bears the message clearly on what you are selling. It’s great to be clever, but if your store name alone doesn’t indicate your product mix, maybe you need a “sub-title” below your main sign.

Draw Them In

If your retail store depends on foot traffic, you can try placing sandwich signs or chalkboard signs on the sidewalk or outside the door to promote special events, sales, and seasonal products. Make sure you check with local or mall zoning ordinances first, so you don’t run afoul of any rules prohibiting signs that block exits or inhibit traffic.

Work Your Windows

Change your store windows frequently with new displays to highlight seasonal merchandise or sales. Add signage to your windows to draw attention, but make sure it doesn’t block the view of the merchandise inside.

Don’t Forget the Basics

Are your store’s hours of operation, phone number and website URL clearly displayed on the door? If customers stop by when you’re closed, providing this basic information can ensure you still capture their business later on.

Direct Traffic

Once you’ve enticed customers inside your store, use signage to direct their shopping patterns.

Identify aisles or displays with signage on shelves, hanging from the ceiling or even decals on the floors that direct them to “New Products,” “Gift Ideas,” “On Sale,” or “Clearance.” Try luring them to the whole store by putting sale items in the back so they have to walk past tempting displays of full-price merchandise to get to the deals.

Utilize Images

Don’t limit your signage to words. Just as in social media, images get attention in-store, too. Adding posters with eye-catching images and photos is a fun and affordable way to change up your in-store displays.

Have a Banner Season

Hanging vinyl banners on the front of your store can be a great way to advertise seasonal events and sales without breaking the bank. Keep the wording general such as “Spring Sale Now”, instead of including specific dates or prices, and you’ll be able to re-use the banners every year.

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