SEO Is Best When You Do These 3 Things
Search engine optimization can be rather tough for some people. But it can be so much simpler. The SEO field is saturated with a vast variety of strategies. One may depend on one way of ranking, and someone else may have much better results with another. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Still, SEO is not just one strategy. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. You can only succeed in SEO with all the right components intact. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
This is inarguably the most important thing. A lot of the people will give you many tips to make the site indexable by Google – build with WordPress, install an XML sitemap, submit it in Search Console, and the likes – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
So do it right the first time. Categorize different keyword-targeted pages, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example Triple Agent Digital Media, will also have a much easier time growing your site s keyword search authority.
Bad Website Tech
Did you know that your website builder could be hurting your SEO? You got it. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
First, you must run a diagnosis. Use a speed testing toollike Google PageSpeed Insights, GTMetrix or WebPageTest to measure all aspects of the website s tech performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you re using is causing the problem. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Make Your Content Make Sense
It is easy to spam content with very high density. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
For good article optimization, use a scientific analysis of your competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good Mississauga SEO Triple Agent Digital Media.
Hire an SEO Consultant
Now you know how to lay a solid foundation for the search engines. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as Mississauga SEO Triple Agent Digital Media for the rest of your search engine optimization.